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Racy Lingerie sales surge during Covid-19

When lockdown began a few months ago, as some women adopted sweatpants and worn-in tees as a virtual uniform, others were buying apparel that’s considerably more alluring: lacy push-up bras, slinky thongs and other undergarments that are more characteristically reserved for PPE-free, socially undistanced activities. On La Perla’s website, for example, sales of the Ambra…

Are String Bikinis making a ComeBack? Welcome To Hot Summer 2020

Unless you spent summer of 2019 living on a private island with no Internet access—Honestly, hit me up if you did. I’d be happy to join you this year.—it’s highly likely you know the phrase “hot girl summer.” Coined by Meg Thee Stallion, hot girl summer was the epitome of doing your thing while looking sexy all season…

How Victoria’s secret is trying to re brand itself for the future

Victoria’s Secret celebrates body inclusivity with its Spring 2020 ‘Body by Victoria’ line. The brand promoted the diverse collection with a campaign featuring gorgeous models who were plus-size, trans, and past their 30’s! Women’s bodies come in many forms. This is represented in Victoria Secret’s campaign for its Spring 2020 “Body by Victoria” line, which…

FEMALE SPORT STARS SHOW OFF IN FASHION LINGERIE

In the first move of its kind, the iconic lingerie brand has tapped British gold-medal gymnast Georgia-Mae Fenton, Canadian pole vaulter Alysha Newman, American gold-medal hurdler Queen Harrison-Claye, and American rock climber Sasha DiGiulian to star in its latest campaign. The ad sees gymnast Georgia May Fenton, pole vaulter Alysha Newman, hurdler Queen Harrison-Claye and rock…

From plunging necklines to flesh-flashing cutout,MISTER TRIPLE X set the catwalk on fire at NYFW

 New York Fashion Week has bough in some seriously sexy looks hits on the runway and MISTER TRIPLE X unleashed their latest swimwear collection for Spring/Summer 2019. Here we take a look through some of the designer’s raunchy collection. Flesh-baring cutouts were highly featured in the range. One eye-popping swim wear stood out from the…

Sapinda,Owner of  Luxury-Lingerie Firm La Perla to Invest $25 Million in Naked Brand Group

Proposed 19.99% Strategic Investment from Sapinda, Owner of the Globally Recognized Italian Luxury-Lingerie Firm La Perla To Support Strategic Acquisition Efforts Worldwide SYDNEY, Aug. 28, 2018 (GLOBE NEWSWIRE) – Naked Brand Group Limited (NASDAQ:NAKD), a worldwide pioneer in insinuate clothing and swimwear (“Naked” or the “Organization”), has gone into a non-restricting term sheet (“Term Sheet”)…

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