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Racy Lingerie sales surge during Covid-19

When lockdown began a few months ago, as some women adopted sweatpants and worn-in tees as a virtual uniform, others were buying apparel that’s considerably more alluring: lacy push-up bras, slinky thongs and other undergarments that are more characteristically reserved for PPE-free, socially undistanced activities. On La Perla’s website, for example, sales of the Ambra…

How Victoria’s secret is trying to re brand itself for the future

Victoria’s Secret celebrates body inclusivity with its Spring 2020 ‘Body by Victoria’ line. The brand promoted the diverse collection with a campaign featuring gorgeous models who were plus-size, trans, and past their 30’s! Women’s bodies come in many forms. This is represented in Victoria Secret’s campaign for its Spring 2020 “Body by Victoria” line, which…

FEMALE SPORT STARS SHOW OFF IN FASHION LINGERIE

In the first move of its kind, the iconic lingerie brand has tapped British gold-medal gymnast Georgia-Mae Fenton, Canadian pole vaulter Alysha Newman, American gold-medal hurdler Queen Harrison-Claye, and American rock climber Sasha DiGiulian to star in its latest campaign. The ad sees gymnast Georgia May Fenton, pole vaulter Alysha Newman, hurdler Queen Harrison-Claye and rock…

Breast Cancer Survivors Catwalk Baring Scars In New York Fashion Show

Brave breast cancer survivors have stormed the runway at New York Fashion Week in a groundbreaking show. The 16 models all wore lingerie and lounge-wear from AnaOno, which designs specifically for women who have had mastectomies, breast reconstruction or breast surgery following a cancer diagnosis.  All Images Courtesy / Credits – Getty /AFP / AnaOne /Art…

La Perla Debuts at New York Fashion Week

La Perla debuted its first ready-to-wear collection in New York last night where Gwyneth Paltrow held court front row and a whirlwind of A-list models showed up to show off the new collection. The colourful, star-studded show included plenty of silky, negligee-inspired dresses.The collection had tailored suits, bright blazers and separates. Models crisscrossed the British manor-inspired runway…

French Lingerie Brands at Paris Haute Couture Week A Big Hit

For the first time ever, 14 French lingerie brands have come together to present their collections at a fashion show called “Lingerie, Mon Amour!” at the beginning of Paris haute couture week.Organised by Lingerie Française (the Association for the Promotion of Corsetry Industries) and supported by DEFI – La Mode de France, the Committee for…

‘NUDE’ Lingerie Brand ‘beingU’ Launched Refining Color Terms.

An African born designer is making waves in the undergarment world.Sadia Sisay, 47, is from Sierra Leone but now lives in London and she’s redefining a color term “nude” used for bras, slips and underwear.A former cancer nurse with no experience in fashion has launched her own lingerie label in a bid to bring more…

Victoria’s Secret 2016 After Party Pink Carpet Highlights

Victoria’s Secret wrapped up their show last night but the fun didn’t stop as the next up was the official after-party. The fifty-two models who walked this year’s extravaganza ditched the wings and their underwears for glamorous party dresses as they celebrated another successful show.From  veterans to relative newcomers the 51 models did what they…

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